Business Tips for online career portals
Here are a few ways that online career portals, i.e. those served as an online place for job seekers to look for job and companies to advertise job offerings, can further differentiate themselves and increase revenue,
1. Place Google Adsense ads or some other types of ads at the bottom of every web page. This will make the ads less intrusive and when people become tired from online job search, they may click on the ads at the bottom of the webpage.
2. Use a subdomain of the main website to host an online forum to generate pageviews and hence advertising revenues from job seeker’s discussion topics and users generated content, for example, like forum.domainname.com.
3. Transplant ideas from ebay search engines, if I do a product search on ebay, I can arrange the search results by highest price/lowest price, newest listed, distance of sellers, search according to categories. I can pay to have my product listed on top of search result pages when buyers searched.
In the same way, online career portals can improve their services by arranging the job search results by highest/lowest salary, new jobs listed, distance of working location from job seekers home(since job seekers already submit where they lived when they first signed up with the job portals) and most importantly can ranked according to number of applications. Of course, the standard feature of dividing jobs into their respective categories.
In addition, can have an option for job seekers to pay a small fee to have their resumes listed on top of the others like the case for ebay where sellers can pay some money to have their products listed on top of search results.
Ebay auction shows number of bids, then online careers portals can also show number of applications for the jobs ads. Things like how many applications got higher/lower/same educational qualifications and salary amount request than the rest of the job seekers.
This will further enhance the competitive advantage of online job portals.
4. Have the option of hiding away contact details of job seekers. This is to prevent insurance companies and agents or even spammers from data mining and provide greater value to job seekers.
Related posts:
