Finance and Business lessons from online quizzes
MSN today reported on the hidden secrets behind online quizzes and how they make money from web users. As reported in msn, there are various websites employing different types of means to get data about you so as to market related products and literally force you to see advertisements.
You can don’t see the advertisements of course, but you won’t get what you wanted badly at that moment in time.
While the methods used may not be ethical but the methods and general principles behind in developing those methods can be used ethically for a good cause, or at least to promote your legitimate businesses.
As in we also can learn from email spammers a lot of ideas that can be applied in other areas.
Imagine stepping inside the shoes behind people behind these online quizzes, be it on Facebook or other websites, your strategy is offering individuals a service that can potentially boast their egos – I am a genius. I’m charismatic, kind and understanding, while mining data along the way.
By capturing their attentions using means deployed in these online quizzes and even games – engaging IQ questions where everyone of 21 years of age most probably know the answers, one can plaster related advertisements right across their faces when their mind is the most focused.
What this means is that small business owners and even Fortune 500 companies can consider develop facebook applications that are related to their products and services, and employed similar ways to mine their target consumers’ data.
Here are some general rules to follow,
1. Come up with questions that will result in gathering data that your particular businesses would want to know to increase sales.
2. Start playing Facebook applications and see which of those interesting and ego boasting applications can insert those questions.
3. Then place similar types of simple programs on your companies’ websites.
Like this free IQ test, TheFreeIQTest, plastering a large “The average IQ is 100. What is yours”, together with an Albert Einstein photo – a well known personality in Physics who is generally regarded as a symbol of intelligence due to his ideas that revolutionized the whole of Physics.
Anyway, it is not really because of the thing IQ that Albert Einstein came up with Special and General Theory of Relativity. It is because of the questions that he consistently asked himself.
Like the famous F = ma equation, which one of you will ever question, if kept on increasing the force, will the acceleration also increase proportionally until the physical object exceeds the speed of light?
Most people, if not all, even those with IQ above 160, will just simply take that F=ma as the absolute truth and apply it to solve examinations problems and get As at the end of the day.
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